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Joined: 08/15/2014 Posts: 4191
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Bulit Bar


OhanaX and Ocavu as well


As Greer liked to say, “Florida has Gatorade. Oregon has Nike. BYU has Built Bar.”

Then Greer announced another incentive. Built would sell a CougarTail Bar, an homage to the popular 16-inch doughnut sold at BYU football games, and 15% of the profits would go directly to players who signed NIL contracts with the company. Greer told players $150,000 worth of the CougarTail bar had been sold already.

Almost a year later, the tuition money and $1,000 checks have cleared, but players say not every aspect of the deal has been upheld. They’re still waiting for deposits to drop from CougarTail sales.

“It didn’t sit well with us,” said one player who was in the stadium that day and has used his platform to promote the brand. “We were posting [about Built] and weren’t seeing any of the money from it.”

Adding to the confusion, BYU and Built have given conflicting statements about where that money is and whether it was ever received.

Built says it has paid 15% of its sales from the CougarTail bar into a football discretionary fund for athletes as part of a licensing agreement. BYU says it has not received those payments. BYU’s associate director for trademark licensing Adam Parker said routing the money to a discretionary fund would not be standard practice: Any payment in a licensing agreement is made to the Collegiate Licensing Company, which oversees licensing for the majority of larger schools across the country, Parker said. CLC then pays the university at large. CLC does not pay, and cannot pay, into something as granular as a specific discretionary fund.
[Post edited by HallelujahBuff at 05/29/2023 7:33PM]

(In response to this post by CUKev)

Posted: 05/29/2023 at 7:27PM


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Current Thread:
NIL deals gone bad at BYU -- HallelujahBuff 05/28/2023 8:43PM
  What companies?? -- CUKev 05/29/2023 6:03PM
  Bulit Bar -- HallelujahBuff 05/29/2023 7:27PM
  Ah, Utah. Home of Ponzi schemes and Fraud. -- Flatirons 05/29/2023 2:03PM
  The reason lies within the article -- CUKev 05/29/2023 5:45PM
  Sorry if it is paywalled -- HallelujahBuff 05/28/2023 8:55PM
  Happened at aTm too. ** -- hawg1 05/29/2023 11:50AM
  Lawsuit? -- WinningLeadership 05/28/2023 10:27PM
  Article didn't mention any lawsuits -- HallelujahBuff 05/28/2023 10:48PM
  Thank you on both points -- WinningLeadership 05/29/2023 12:10AM
  Which credit card would you like to use tonight? ** -- WinningLeadership 05/28/2023 10:28PM

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