I would assume it is similar to golf/tennis endorsement model
They are for a specific time period, you get a minimum amount with bonus' based on your performance, and at the end of the deal neither the player nor the sponsor has an obligation to renew. For college athletes the deals would have to be one year deals for it to make sense for the sponsor, 4 year NIL deals would smack of pay to play.
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In response to this post by Colo Spgs Buff)
Posted: 05/07/2022 at 10:08AM