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The Midnight Toker

Joined: 8/4/04 Posts: 3448
Likes: 1124


How many college athletes will the new bill Polis signed actually help?


The bill says basically one thing: Athletes will be able to profit off the use of their names, images and likenesses.

Right now the only athletes that would get anything would be a few from CU and maybe CSU. I don't see how this will help lower division athletes. Maybe a few local businesses in, say, Pueblo, might pay a small bit for a TV, radio or online ad.

If video games decide (and they will) to not use players numbers or their likeness in games, then there will be no payments to those players. If the video game companies have to pay several thousand D1 football and basketball players for their likeness, they won't use it. They'll just use generic looking players.

How many athletes names are used?

They will be able to sell their name and likeness to advertisers. Perhaps some college golfer could get some money from a local Golf Galaxy or club, but it wouldn't be much.

I guess I just don't see the big picture as being that lucrative for college athletes. Except of course in the SEC where big money will flow in.

This type of bill will hurt schools like CU.

Posted: 03/22/2020 at 2:28PM



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